Built Around the Farmer

Misheveve is designed to make digital participation simple.

Farmers should be able to showcase what they produce without needing advanced technical knowledge or complicated digital tools.

Whether you operate a dairy farm, keep poultry, raise livestock, maintain beehives or produce other agricultural commodities, Misheveve provides a straightforward way to create a presence, list your products and make them easier for potential buyers to find.

The focus is on simple access, useful information and meaningful connections.

This farmer-centered approach reflects the wider importance of making digital agricultural services accessible and relevant to smallholder farmers and communities that may face barriers to technology, information and markets.

Help Buyers Find What You Produce

For buyers, finding agricultural products can sometimes be difficult when information is scattered across different farms, communities and informal networks.

Misheveve brings farm product listings into one digital environment, making it easier for buyers to search for products based on the information provided by farmers.

Depending on the listing, buyers can look for:

• Product type
• Quantity
• Location
• Availability
• Price
• Relevant product details
• Farmer or producer information

For example, a buyer may be looking for fresh milk near Kakamega, bulk honey from a local producer, eggs from a poultry farmer, organic manure for crop production, or hides and skins available from livestock farmers.

The goal is to make the information easier to find and the connection easier to make.

Supporting Direct Connections

Misheveve does not stand between the farmer and the buyer.

It helps them find each other.

Once a buyer discovers a farm product that matches their needs, they can review the information provided and contact the farmer directly through the available contact options.

Farmers can then discuss:

• Availability
• Quantity
• Product details
• Pricing
• Collection or delivery arrangements
• Other requirements

This direct connection allows farmers and buyers to have meaningful conversations without unnecessary layers between them.

The broader objective is simple: make agricultural products more visible and make connections easier.

Bringing More of the Farm Into the Digital Space

Agriculture is more than what grows in the field.

It includes the products generated across the entire farm and agricultural value chain.

Milk, eggs, honey, manure, wool, hides, skins and other farm products can have value in different markets and industries. Giving these products a digital presence creates an opportunity for farmers to showcase more of what they produce.

Misheveve is therefore designed to look beyond a single agricultural product category.

It creates space for farmers to communicate:

What I produce.

What I have available.

Where I am.

How much I have.

How buyers can reach me.

This simple information can help reduce some of the gaps that exist between agricultural producers and potential markets.

Supporting Small and Growing Farmers

Farm products are produced at many different scales.

A small dairy farmer may have a limited quantity of milk available each day. A beekeeper may harvest honey seasonally. A poultry farmer may have hundreds of eggs available. A livestock farmer may have manure or hides available as part of their farming operation.

Each of these products can represent an opportunity.

Misheveve is designed to provide a space where farmers of different sizes can showcase what they produce and participate in a digital agricultural marketplace environment.

Digital agriculture can help improve market access and information flows, but it works best when technology is designed around the realities of farmers and complemented by the infrastructure, skills and services they need.

What You Can List

Misheveve supports a broad range of farm products.

Milk & Dairy — Fresh milk and other farm-produced dairy products.

Honey & Bee Products — Honey and other products produced through beekeeping.

Eggs — Table eggs, hatching eggs and other poultry eggs available from farmers.

Manure & Organic Materials — Farm manure and other agricultural materials that can support crop and soil production.

Hides & Skins — Hides and skins generated through livestock production.

Wool & Fibres — Wool and other farm-produced animal fibres.

Feathers — Feathers and other poultry-derived products where applicable.

Other Farm Products — Other agricultural commodities produced directly by farmers that may have a market or useful application.

Creating Opportunity Beyond the Farm

Producing something valuable is only part of the agricultural journey.

Farmers also need ways to make potential buyers aware of what they have and opportunities to connect with markets.

The World Bank’s current digital agriculture work emphasizes the importance of connecting farmers with markets, technology, finance and information. Digital platforms can help reduce information and coordination gaps and lower some of the transaction costs involved in agricultural value chains.

Misheveve focuses on one practical part of that challenge: giving farmers and their products greater visibility.

A farmer can say:

This is what I produce.

This is what I have available.

This is where I am.

And a potential buyer can say:

This is what I need.

That connection can become the beginning of a new market opportunity.